It's not just strategy.
It's public leadership.

My career began in Guatemala working for large companies in the energy sector, an environment that required me to understand politics from its roots. Part of my job was to work in the field and reach rural communities, sitting down with community leaders, mayors, and local authorities to represent corporate interests and, at the same time, listen to those directly affected by these decisions.

1. Maya Ceremony in Nebaj, Quiché: I worked in social management and public relations for the electric company, which gave me the opportunity to be in all departments of Guatemala and understand local power.

"There I understood something that marked my view of strategy: real politics doesn't start in a speech, it starts on the ground."

My international leap began in Washington D.C., with two decisive experiences.

First, I completed my professional master's degree in Political Communication and Governance at the GSPM of George Washington University, the only applied politics school in the world. There I trained with lobbyists, strategists, and professionals who move agendas in Washington, learning how to negotiate, influence, and design real power in the political capital of the United States.

2. George Washington University Graduation: May 2017. It is the only leading specialized school for applied politics and political campaigns in the world, and I was the first Central American graduate of this program.

Afterward, I worked at the Organization of American States (OAS), coordinating processes and multilateral spaces with representatives of OAS Member States. I went from rural community tables to negotiating with ministers, foreign ministers, and diplomatic teams. I discovered that diplomacy requires precision, time, and a fine reading of the context.

Work team in Washington D.C.

Then, at the U.S. Embassy, I supervised over 50 strategic events and more than 15 high-level official visits for White House teams, congresspeople, and cabinet secretaries. That experience taught me that in politics: every word opens or closes a door, and every silence does too.

3. Arrival of Kamala Harris in Guatemala. I organized and worked with international journalists for her arrival in June 2021.

After Washington, I studied in Europe (Madrid, Glasgow, Athens, and France) where I acquired something essential: institutional analysis, academic rigor, and methodological structure. Europe taught me to understand comparative political systems, regulatory frameworks, and complex bureaucracies, and how influence is actually articulated in multi-level ecosystems.

Later, I worked at an international NGO, where I understood the third dimension of the political ecosystem: advocacy from civil society. There I learned to do advocacy, build coalitions, and move public agendas from evidence, narrative, and legitimacy.

I bring that integral view to every organization: complete strategy, clear narrative, and precise execution.